Play New graphic-tools intro statement (amber)

Summary

An intro statement for the Design Guidelines, set in centered black serif on amber, explaining that Play New needs simple, vibrant graphic tools to flex across stories.

Visual description

Full-bleed amber (#FFB400) background, near-black type, with the running header across the top. The body is two stacked centered serif paragraphs in a high-contrast display serif: a short two-line opener ("Play New will mean different things for different people.") and a longer six-line paragraph ("To help tell stories in this narrative, we need graphic tools that provide a simple, vibrant container for celebrating all the different dimensions in which Play New can come to life."). The text fills most of the frame, generously leaded and centered. Footer "©2021 NIKE INC." bottom-left.

Key takeaway

Mirroring the green statement slides' centered-serif format on the amber chapter ground, so the same calm voice carries across sections while the color signals you have entered a new part of the deck. The short opener over a longer paragraph creates a natural read-in.

Reuse notes

Use to open a section with rationale before the rules begin. The amber/black pairing is high-contrast and warm; keep the serif large and the leading open so a longer paragraph stays readable centered. Consistent with the deck's other full-bleed statement slides.