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A digital application page demonstrating a horizontal-strip framing of one football photo across desktop and two mobile mockups, with the Play New lockup.
Summary
A digital layout spec for a horizontal-strip framing, where one centered hero photo overlaps a banded background image, shown as a desktop and two mobile mockups.
Visual description
Black background, yellow utility header (Nike swoosh centered, "APPLICATION" / "DIGITAL"), and a yellow caption "CONTACT/ Horizontal Strip". Three device mockups: wide desktop left, two portrait mobile screens right, each a Nike page titled "They Put Their Hope In Us" / "New Possibilities". A single rectangular hero photo of a football player crouching with arms raised, in a gold jersey and green helmet, is centered and overlaps a wider banded background image of the same scene, creating a framed-within-frame strip. The yellow "Play New" handwritten lockup sits to the left of the hero on desktop and over the image on the mobile views. Black body copy on white follows.
Key takeaway
The horizontal-strip move: floating a contained hero rectangle on top of a wider, lower-contrast version of the same image so the photo gains a built-in border and depth without a hard frame. A simple way to add hierarchy to a single asset.
Reuse notes
A clean option when you have only one strong image and no contact sheet to build. The overlap trick works best with a photo that has a calm enough background to tolerate being doubled. Sits in the same digital-application family as the contact-sheet pages.
From this deck: Digital contact-sheet framing, horizontal strip
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