Nike Empower Headline Layout A example

Summary

A single large example of Headline Layout A: a green panel with the italic serif "New" masthead anchored top, the condensed sans modifier "Generation." anchored bottom, both in magenta.

Visual description

White background with the running header ("BRAND DEFINING / EMPOWER" left, "DESIGN GUIDELINES" plus swoosh center, "LAYOUT EXAMPLES" and "2021 CREATIVE GUIDELINES" right) and a left-aligned label "HEADLINE LAYOUT A". The body is one wide green rectangle filling most of the slide. Inside it, a huge magenta italic serif-display "New" wordmark sits in the top half, and a huge magenta condensed all-caps "GENERATION." runs across the bottom, with a small magenta swoosh and faint "PLAY NEW" tags flanking the center. Footer: "©2021 NIKE INC." left, "nike-empower-creative-2021" right.

Key takeaway

The two-part headline grammar of this campaign: an expressive cursive "New" masthead up top paired with a blunt condensed modifier word at the base, all in one accent color on a flat ground. The contrast of script and condensed sans does the work.

Reuse notes

A reference for building a flexible headline lockup where a fixed brand word combines with a swappable modifier. Works on any single saturated color field. The script/condensed pairing is specific; keep the structural top-masthead, bottom-modifier idea even if you change the typefaces.