Empowered Creative Network serif cover

Summary

A chapter opener for the Empowered Creative Network: a black field carrying an oversized cyan high-contrast serif setting of the network's name across three lines, with "01 OVERVIEW" beneath.

Visual description

Full-bleed near-black background. A thin cyan utility header runs across the top ("BRAND DEFINING EMPOWER" left, swoosh centered, "2021 CREATIVE GUIDELINES" right). The body is dominated by an enormous cyan serif "Empowered / Creative / Network" set in mixed case across three lines, an elegant high-contrast display face with sharp thick-thin strokes, almost filling the frame. A small "01 OVERVIEW" label sits at the lower-left baseline. A circular outlined callout in the bottom-right corner holds a few lines of underlined cyan text ("The full Empowered Creative Network Playbook lives in the Addendum of this document."). "©2021 NIKE INC." bottom-left.

Key takeaway

Switching from the deck's bold grotesque to a refined high-contrast serif for this chapter, in cyan on black, to mark a distinct section with a completely different typographic register. The circular outlined footnote is a small, charming way to park a reference aside from the main headline.

Reuse notes

A strong section-opener pattern when a deck wants one chapter to feel materially different from the rest by changing typeface and color rather than layout. The serif needs real size and a quality display cut to carry a full-bleed slide; the circular callout suits short asides or cross-references.