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A full-bleed lime-green statement slide with two stacked centered serif sentences about using reach to connect athletes and empower their voices.
Summary
A goal statement set in a large high-contrast serif on flat lime-green, split into two centered sentences about connecting athletes and empowering their voices.
Visual description
Full-bleed Nike-green field, black type, same running header with "OUR GOAL" as the centered kicker beneath the swoosh. The body is two stacked centered paragraphs in a thin high-contrast serif: an upper two-line sentence ("Use our tremendous reach to connect athletes to each other;") and a lower four-line sentence ("Expressing our brand voice by empowering unique voices & visions for the future."). The two blocks share the upper-middle of the frame with even spacing; the lower third stays empty. Footer "©2021 NIKE INC." bottom-left.
Key takeaway
Stacking two related serif sentences as separate centered blocks rather than one paragraph, so a two-part idea reads as a setup and a payoff while keeping the calm serif statement format consistent across the chapter.
Reuse notes
Reuse for vision or goal slides that carry two linked thoughts. Keep the blocks centered and evenly spaced, and resist filling the empty lower band. Part of a repeating green-serif statement set; alternate with the all-caps dividers.
From this deck: Our Goal statement (serif)
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