Be as real as our athletes collage

Summary

A photography slide on a blue field that overlaps a set of bold, expressive portraits and interior shots under a yellow serif headline, "Be as real as our athletes."

Visual description

A royal-blue background with the deck's small all-caps utility header (here center labels read "DESIGN GUIDELINES" and "PHOTOGRAPHY ART DIRECTION") and a centered yellow swoosh. A dense overlap of images fills the frame: a Team USA basketball athlete (jersey "13") laughing in front of an American flag at left, a seated figure in a pink dress in an ornate gold chair, glamorously costumed performers with sequins and an orange feather piece, dancers mid-pose in interiors, and another Team USA athlete ("13") before a flag at right. The bottom carries the headline in oversized yellow serif, "Be as real as our athletes*.", spanning the width, with "©2021 NIKE INC." in the corner.

Key takeaway

The wall-of-portraits approach where bold, theatrical and athletic imagery sit side by side to argue for "realness" through variety. One full-width serif headline along the bottom edge keeps a busy collage anchored.

Reuse notes

Reusable for a photography or casting slide that wants to show breadth of personality and self-expression. The collage thrives on high-contrast, characterful subjects; the consistent blue field and yellow serif are the unifying constants to keep.