Headline Lockup B on light and dark art backgrounds

Summary

The Headline Lockup B specimen page: the alternate, more compact lockup shown in positive and negative panels, captioned for use on art backgrounds.

Visual description

White background, standard running header and footer. "HEADLINE LOCK-UP B" sits upper-left with a one-line note. Two large equal panels fill the lower two-thirds. Compared with Lockup A on the previous page, the "New" italic serif here is smaller and centered, sitting directly above a tightly stacked condensed "XXX." rather than spanning the full panel width. The left panel is white with black type; the right panel is black with reversed white type. Each has the Nike swoosh and a small "PLAY NEW" tag in a bottom corner.

Key takeaway

Pairing two lockup variants (A full-bleed, B compact) across consecutive pages with identical panel layouts, so the difference between them reads instantly. The matched positive/negative panels again make light and dark use legible at a glance.

Reuse notes

Use alongside the Lockup A page as a two-page set defining a primary and a secondary headline lockup. The compact centered arrangement is the version meant to sit over busy photography. Letterforms are bespoke; the layout grammar is the reusable part.