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Light editorial slide centered on a phone mockup of a Nike Instagram post, with a bold all-caps "BOOST CREATIVE PARTNERS" callout at left.
Summary
A guidance slide on a white ground: a centered smartphone mockup of a Nike Instagram video post with its caption and credits zoomed out into a floating callout, paired with the all-caps directive "BOOST CREATIVE PARTNERS."
Visual description
White background with the thin all-caps running header and a centered Nike swoosh. A two-line centered eyebrow "3. HOW WE ELEVATE - CELEBRATE THE STORY BEHIND THE LENS" sits in a heavy condensed grotesque at the top. The page centers on a realistic black iPhone showing a dark Nike Instagram post; a magnified white card overlays the lower right with the post's like count, caption copy crediting "@castersemenya800m" and "@masai_ac," and a tagged-accounts row. At far left, the condensed all-caps headline "BOOST CREATIVE PARTNERS" sits over a line of sub-copy: "As a baseline, work to credit key partners on all platforms." "©2021 NIKE INC." anchors the bottom-left.
Key takeaway
Lifting one detail of the UI (the caption and credits) out of the device into an enlarged callout card focuses attention on exactly the behavior the guideline is teaching. The blunt condensed all-caps headline against acres of white keeps a process slide feeling decisive, not dry.
Reuse notes
A clean pattern for social-platform guidance, feature walkthroughs, or any "here is the correct behavior" slide. Pairs a realistic device mockup with a zoomed annotation; reusable for app or product decks. Needs a genuine-looking screen capture to be convincing.
From this deck: Boost Creative Partners (Instagram credit mockup)
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