What we make / how we make serif split on cyan

Summary

A reframing slide built as two parallel columns, "What We Make" and "How We Make," each a giant black serif headline framed by a small all-caps label above and sub-copy below, on cyan.

Visual description

A flat cyan (#1EC8F5) field. A centered black all-caps intro ("TO DO THIS, WE NEED TO REFRAME HOW WE APPROACH STORYTELLING") runs under the black Nike swoosh on the running header. Below, two equal columns: each leads with a small all-caps eyebrow ("CREATIVE DIRECTION: EMPOWERED OUTLOUD" / "CREATIVE ENGINE: EMPOWERED CREATIVE NETWORK"), then an oversized two-line black serif headline ("What We Make" / "How We Make"), then a three-line all-caps sub-statement. Everything is black on cyan; the bottom third of the slide is empty.

Key takeaway

The repeatable column unit, eyebrow label, oversized serif headline, then small all-caps detail, used twice side by side to pose a clean "what vs how" structure. The single high-key color plus all-black type keeps a content-heavy idea feeling spare.

Reuse notes

A solid template for any paired-concept slide (what/how, problem/solution, before/after) in strategy or brand decks. The eyebrow / big-serif / sub-copy stack is reusable as a standalone content block. The bold serif needs a quality display cut to look intentional rather than default.