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A full-bleed grid of vibrant Play New campaign panels mixing athlete portraits, illustrated faces, and oversized New / Play New lockups.
Summary
A wall of finished Play New campaign panels packed edge to edge, showing how the system looks across photographic portraits and illustrated faces at full saturation.
Visual description
The slide is a dense mosaic of campaign tiles with no margins. Top-left is a black panel with an illustrated braided figure and a green italic serif "Play New" lockup. Other tiles include a magenta-lipped athlete portrait with a small swoosh, an illustrated green-skinned face blowing bubblegum, and a yellow/blue panel reading "New NORMAL." A large lime-green block dominates the lower-center with an oversized magenta italic serif "New" above all-caps "GENERATION." A right-edge portrait completes the grid. Color is pushed to neon throughout: acid green, hot magenta, and bright yellow against black.
Key takeaway
The way a single headline lockup ("New ___") flexes across wildly different image treatments (real photography next to flat illustration) while staying recognizable. The collage proves the system's range in one glance.
Reuse notes
A strong reference slide for showing a campaign system's breadth at the end of a creative section. Works for youth, sport, streetwear, and culture brands that can sustain high-saturation color. Needs genuinely diverse, high-energy source imagery to avoid looking flat.
From this deck: Play New campaign poster collage
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