Welcome / introduction

Summary

A welcome slide: three short paragraphs of black serif copy on a full yellow field, introducing the guidelines and their purpose.

Visual description

Full-bleed signal yellow (#FFE600). The standard running header runs across the top with a black Nike swoosh centered. The body is set in a high-contrast serif in black, left-aligned, in three blocks. A large opening line, "Welcome to the 2021 Empower Creative Guidelines.", sits above two paragraphs of slightly smaller copy explaining that the reader is part of the Nike community bringing the Empower narrative to life, and that the resource exists to help create stories together through a shared vision, methodology and visual tools. Generous leading and a wide left margin; the lower third is left empty. Footer "©2021 NIKE INC." bottom-left.

Key takeaway

Using a refined serif at body scale, in black on a saturated yellow ground, to make a plain block of welcome copy feel editorial and warm rather than corporate. Leaving the lower third empty keeps the page from feeling dense despite three paragraphs.

Reuse notes

A good template for an opening or letter-from-us page in a guideline or report deck. Pairs naturally with a serif-led type system. High-chroma yellow with black text is very legible but loud; reserve it for moments meant to feel energetic.