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A digital application page showing one editorial photo set in a contact-sheet of thumbnails across a desktop and two mobile mockups, with the yellow Play New lockup.
Summary
A digital layout spec showing one vertical editorial photo placed over a contact-sheet of supporting thumbnails, demonstrated as a desktop site and two mobile screens side by side.
Visual description
Black background with the standard yellow utility header running across the top ("BRAND DEFINING EMPOWER" left, "APPLICATION" / "DIGITAL" center, "2021 CREATIVE GUIDELINES" right, with the Nike swoosh centered). A yellow label reads "CONTACT/ 1 Image / Vertical / 1/3 Filled". Three device mockups sit on the black field: a wide desktop browser on the left, then two stacked-portrait mobile screens. Each shows a Nike editorial page titled "They Put Their Hope In Us" featuring a youth football team in green and gold uniforms, with one larger feature photo dropped onto a dense grid of small contact-sheet snapshots. The yellow handwritten-style "Play New" lockup recurs in each layout. Body copy sits in black on white below the imagery on the desktop and mobile views.
Key takeaway
The contact-sheet device: surrounding one hero image with a tight mosaic of supporting frames so a single asset reads as a whole shoot. Showing the same layout system simultaneously on desktop and mobile makes the responsive intent obvious in one frame.
Reuse notes
A strong reference page for any brand guideline that needs to specify a responsive editorial or feed layout. The contact-sheet grid pairs well with documentary or behind-the-scenes photography. Depends on a deep library of real photos to fill the mosaic convincingly.
From this deck: Digital contact-sheet framing, 1 image vertical 1/3 filled
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