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Retail storefront mockup of a single illuminated window filled with a tiled grid of Play New campaign panels and one large portrait.
Summary
A retail application mockup showing a single backlit store window packed with a grid of Play New campaign panels and one oversized profile portrait.
Visual description
Dark stone storefront with a single wide illuminated window framed by a light strip. Inside, a grid of campaign panels in saturated colors: "Play New" over a portrait, an illustrated face, magenta and green "New" panels reading "RULES." and "FREAKS.", a smiling portrait, and a large red panel on the right holding a rim-lit profile of a bald man. An overlaid yellow serif label "Retail / Single Window" sits at left in the deck's house style; a yellow circular "WIP" badge sits top-right. The standard utility header runs across the top ("BRAND DEFINING EMPOWER" / "APPLICATION" / swoosh / "RETAIL" / "2021 CREATIVE GUIDELINES") and "©2021 NIKE INC." anchors the bottom-left. The floor in front catches a soft rainbow reflection of the screen.
Key takeaway
Packing one retail window with a dense, multi-color grid of the same poster system so a single fixture reads as an entire campaign. The persistent yellow serif location label plus the "WIP" pill is a tidy way to caption in-progress environmental mockups.
Reuse notes
A useful pattern for retail or in-store application slides in a brand guideline. The labeled-mockup-with-WIP-badge convention is reusable across a set of environment renders. Needs a convincing storefront render and a strong panel grid to carry it.
From this deck: Retail single-window display mockup
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