Short Format article page, desktop

Summary

A shorter desktop article template ("I Look Up To Me"), an artist feature that opens with a split red-block-plus-portrait hero and resolves into a compact grid of supporting images.

Visual description

Black background, yellow utility header, and a yellow "Short Format Desktop" label upper-left. Two tall desktop sections are shown side by side. The page opens with a Nike nav and a "New Role Models / I Look Up To Me" headline, then a split hero: a red color block carrying the "Play New" lockup on the left beside a striking portrait of a person in oversized yellow round glasses on the right. Below sits a short paragraph ("This Portland-based artist uses sport as his subject and only answers to himself."), a pull-quote, and a tighter grid of portraits, color-block tiles and product-style images, ending in a "New Voices" thumbnail row. "365 CREATIVE DIRECTION INTERNAL USE ONLY" sits top-right.

Key takeaway

A "short format" article that uses the same collage vocabulary but compresses it: one strong split hero, a brief lede, and a small image grid instead of a long scroll. The split of flat color block against a single bold portrait makes an efficient, high-impact opener.

Reuse notes

A good reference for a concise feature or profile page when you do not have enough content for a long-scroll article. The split-hero opener is reusable on its own. Pairs with the mobile short-format twin and contrasts with the long editorial-collage pages here.