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Daytime photograph of a curved Times Square building fully wrapped in Play New campaign panels, labeled "OOH Times Square".
Summary
A daytime Times Square photo where a curved corner building is fully wrapped in a grid of Empower campaign panels, captioned "OOH Times Square".
Visual description
A full-bleed daytime photograph of a rounded Times Square building (the Marriott Marquis corner) whose facade is covered edge to edge with campaign screens. The panels include a large close-up portrait with a cyan "Play New" lockup, a yellow "ACTIVISM." poster, a green "New Rule Breakers" portrait, and several smaller "New" and "Play New" panels in magenta, lime and red. A serif "OOH / Times Square" overline runs in tinted gold across the left third. The standard utility header sits faintly at top; crowds and street signage fill the lower edge, with "(C)2021 NIKE INC." bottom left.
Key takeaway
Treating an entire architectural wrap as one modular grid of the campaign's poster system, so dozens of variants read as a single coherent takeover. The fixed lockup grammar holds the busy mosaic together.
Reuse notes
Useful for showing how a poster or panel system scales to a full building takeover in an OOH or campaign deck. Best paired with the night and single-billboard versions to demonstrate the same system across conditions. Requires a clean perspective composite; keep the panel grid consistent so it reads as a system rather than clutter.
From this deck: OOH Times Square billboard wrap
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