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Black slide introducing the Single Image format with a yellow serif title and a short yellow sans body on when to use it.
Summary
A format intro slide on black: a large yellow serif "Single Image" title on the left, with a short yellow sans paragraph below explaining the format works best for a single visual, illustration, product or athlete, or when assets are limited.
Visual description
Black background. The title "Single Image" is set large in a high-contrast yellow serif display face, left-aligned and sitting around the vertical middle of the slide. Beneath it, a three-line yellow sans-serif paragraph reads "This direction works best when featuring a single visual, illustration, product or athlete*, or when assets are limited." The right two-thirds of the slide is empty black. The standard utility header runs along the top ("BRAND DEFINING / EMPOWER", "APPLICATION", swoosh, "DIGITAL", "2021 CREATIVE / GUIDELINES"). "©2020 NIKE INC." bottom-left.
Key takeaway
The recurring two-type intro: an elegant serif title paired with a plain sans explainer, both in the chapter's accent color on black. It cleanly separates "what this is" (serif) from "how to use it" (sans) and gives each format page a calm, consistent opener before the busy mockups.
Reuse notes
Use as the lead-in card for each layout variant in a guidelines deck. The left-anchored title plus short body leaves the right side open for a single example or icon if needed. Mixing serif title with sans body is the move; keep the body copy to a few lines.
From this deck: Single Image format intro
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