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One framed horizontal billboard on concrete split into a New Generation type panel and a New Rule Breakers portrait, against a black sidebar reading "OOH Single Billboards".
Summary
A single framed horizontal billboard split into two halves: a type-only "New Generation" panel and a "New Rule Breakers" athlete portrait, set against a black sidebar labeled "OOH Single Billboards".
Visual description
The right two-thirds shows one dark-framed horizontal billboard on a concrete wall, divided into two square panels. The left panel is a type-driven yellow field with a large red script "New" over an all-caps "GENERATION." lockup and small "Play New" marks. The right panel is a full-length portrait of an athlete in a white dress standing in a columned interior, overlaid with a green script "New" and "RULE BREAKERS." lockup. The left third is a black sidebar with a serif "OOH / Single Billboards" overline in tinted gold. The standard utility header runs faintly at top; "(C)2021 NIKE INC." bottom left.
Key takeaway
Pairing a pure-type panel with a portrait panel inside one billboard so the headline system and the image system read as two halves of the same unit. It demonstrates that the lockup grammar holds whether or not there is a photo behind it.
Reuse notes
A clean way to show the type-only and image-backed versions of a campaign side by side within a single placement. Reusable for poster or OOH systems that mix headline-only and portrait executions. The black sidebar keeps the label off the artwork; keep the two panels balanced so neither half dominates.
From this deck: OOH single billboard split framing
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