Preview image. Unlock full-res
A street hoarding pasted with a row of Play New posters mixing type, photography and illustration, labeled "OOH Posterwall".
Summary
A street-level hoarding pasted with a horizontal row of Empower posters, mixing type-only, photographic and illustrated executions, captioned "OOH Posterwall".
Visual description
A full-bleed photograph of a low street hoarding running along the base of a building with tall arched windows above. The wall is pasted with a row of campaign posters: a lime "New Generation" type panel, an illustrated bubblegum portrait, an athlete "New Rule Breakers" portrait, a red "New Possibilities" type panel, and a "Play New" portrait at right. A serif "OOH / Posterwall" overline is set in tinted gold over the upper left, partly overlapping the first poster. The standard utility header runs faintly at top; "(C)2021 NIKE INC." sits bottom left; sidewalk fills the foreground.
Key takeaway
The paste-up wall treatment, where posters butt edge to edge in a streetwear flyposting style, mixing pure type, photography and illustration in one run. It signals the brand living in youth and street culture rather than on a clean media buy.
Reuse notes
A reusable pattern for showing a campaign as a flyposted street wall, good for youth, music or sport brands. Pairs with the cleaner single-billboard mockups to contrast polished media with raw street presence. The mix of execution types is the point; keep enough variety to feel pasted-up, but hold the lockup grammar.
From this deck: OOH posterwall Play New collage
View deck
