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A yellow/black split pairing a "FROM" Nike App feature with a "TO" reworked Empower version, each a tall mobile mockup with callouts.
Summary
A before-and-after for the Nike App: a yellow "FROM" half holding a baseline app feature, against a black "TO" half holding the reworked "New Rules" Empower version, both as tall mobile mockups with annotations.
Visual description
Yellow left panel, black right panel, headers in inverse color ("BRAND DEFINING EMPOWER" left, "LANGUAGE / APPLICATION EXAMPLES" centered on the swoosh, "2021 CREATIVE GUIDELINES" right). Each half opens with an oversized word, "FROM" and "TO", with a small label ("MOMENT: INTERNATIONAL WOMEN'S DAY / CHANNEL: NIKE APP"). The left shows a full-bleed portrait app screen, "Fitriya Pushes For Representation", with a pill "Explore" button. The right shows the redesigned screen over a painterly illustrated portrait with a "New Rules" eyebrow, the headline "Change Everything But Yourself", and a "Make waves" pill CTA. Short annotation lines on the black side flag the eyebrow, the energizing headline, and the action-oriented CTA. "©2021 NIKE INC." bottom-left.
Key takeaway
The same from/to split as the web example carried to mobile, proving the system holds across channels. Pairing a real photographic "before" with an illustrated "after" also quietly demonstrates the brand's shift toward illustration and first-person voice.
Reuse notes
Pairs directly with the .com from/to slide to build a multi-channel before/after sequence. Tall mobile mockups suit app or social redesigns; keep the annotation callouts pinned to specific UI elements so the comparison teaches rather than just shows.
From this deck: From / To app feature example
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