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Daytime New York street photograph with multiple Play New campaign billboards mounted across building facades, labeled "OOH New York".
Summary
A daytime New York street scene with several Empower campaign billboards mounted across mid-rise buildings, set against a black caption sidebar reading "OOH New York".
Visual description
The right two-thirds is a daytime photograph of a New York avenue lined with mid-rise buildings, their walls and rooftops carrying campaign placements: a large "Mattie Stewart" wall mural, a close-up portrait with a cyan "Play New" lockup, and several "New" panels in lime, magenta, yellow and green spread across the facades. Street traffic, a red bus and pedestrians fill the foreground. The left third is a solid black sidebar holding a serif "OOH / New York" overline in tinted gold. The standard utility header runs faintly at top, "(C)2021 NIKE INC." bottom left.
Key takeaway
Anchoring a busy street photo against a flat black sidebar that holds the label, so the caption never competes with the scene. Spreading placements across several buildings shows reach across a streetscape rather than one hero spot.
Reuse notes
A reusable layout for a city-scale OOH slide: black sidebar for the title, full photograph for the proof. The sidebar-plus-photo split keeps the type readable over a chaotic background and works for any environmental campaign mockup. Needs a clean, plausible street composite.
From this deck: OOH New York street-level billboards
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