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A white page showing Headline Layout B across five aspect ratios, each a cropped athlete portrait with the cyan New / Oddballs lockup.
Summary
The responsive-sizing page for Headline Layout B: the New / Oddballs portrait lockup repeated across five labeled aspect ratios, showing how the crop tightens as the frame narrows.
Visual description
White background, standard running header and "HEADLINE LAYOUT B" label at left. The same portrait-plus-cyan-lockup example is shown at five sizes in two rows: wide "4X2" and "3X2" panels on top, then upright "2X2", "3X4" and "2X3" panels below. In each, the yellow-green portrait keeps the centered cyan italic "New" masthead and "ODDBALLS." modifier; in the narrower formats the image crops in closer on the face and the lockup scales to fit. Footer: "©2021 NIKE INC." left, "nike-empower-creative-2021" right.
Key takeaway
Showing how a type-over-image lockup re-crops rather than just rescales as aspect ratio changes, keeping both the face and the headline in frame at every size. The shared named-ratio grid mirrors the Layout A page for consistency.
Reuse notes
A reusable spec page for any headline-on-photo system that has to run across placements. The matched ratio grid across Layout A and B is the consistency win to copy. Provide a focal-point rule so the crop never loses the subject.
From this deck: Nike Empower Headline Layout B responsive sizing
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