OOH wall-scale building billboard

Summary

A single oversized "New Rule Breakers" billboard hung down the side of a brick building, showing a full-body athlete portrait at architectural scale, with a black sidebar labeled "OOH Single Billboards".

Visual description

The right two-thirds is a photograph of a brick mid-rise building whose side wall carries one very large vertical billboard. The poster is a full-body portrait of an athlete in a white dress in a columned interior, overlaid with a green script "New" and "RULE BREAKERS." lockup and small "Play New" and swoosh marks. A water tower sits on the roof and city windows surround the placement. The left third is a black sidebar with a serif "OOH / Single Billboards" overline in tinted gold. The standard utility header runs faintly at top; "(C)2021 NIKE INC." bottom left.

Key takeaway

Showing the same execution from slide 197 blown up to building scale, so the system is proven at both poster and architectural size. Full-body photography reads cleanly even at wall scale because the lockup stays anchored and uncropped.

Reuse notes

A good way to demonstrate that a single creative scales from a standard billboard to a building wrap. Reusable for OOH decks that need to argue an execution works large. The brick context and water tower sell the scale; keep the sidebar flat and the poster the clear hero.