Preview image. Unlock full-res
A dense yellow single-page summary of the Play New creative strategy, laid out as stacked horizontal bands of principles, directions and filters.
Summary
A "strategy on a page" recap: a bright yellow slide that compresses the whole Play New creative system into stacked horizontal bands separated by hairline rules.
Visual description
Saturated yellow background, all type in black. A centered top line reads "Our Consumer Muse: The Future Chasers". Below, a FROM / TO band ("Using our platform to elevate Nike" to "Using our platform to empower youth") with an arrow between. The center band holds the "2021 EMPOWER NARRATIVE" with the italic serif "Play New" lockup. Beneath, two labeled pillars: "CREATIVE DIRECTION / Empowered Out Loud" and "POWERED BY / Empowered Creative Network", each with a sub-line. A "CREATIVE PRINCIPLES" band splits into "What We Do" and "How We Do It", each with three numbered items (01-03). A bottom "CREATIVE FILTERS" band lists "Creative will feel: Galvanizing, Unifying, Provocative" and "Creative will look: Expressive, Bold, Vibrant". Thin horizontal rules divide every band. Utility header and "©2021 NIKE INC." footer present.
Key takeaway
The "everything on one page" summary device: stacking the full strategy as labeled horizontal bands divided by hairlines, so a reader sees muse, shift, narrative, direction, principles and filters in one glance. Mixing the italic serif narrative lockup into an otherwise Swiss sans grid gives the recap a focal point.
Reuse notes
An excellent model for a single-slide strategy recap or "north star" page in a strategy or guideline deck. The banded-hairline structure organizes a lot of copy without feeling cluttered. High-saturation flat color plus black type keeps it legible; works best as a punctuation slide after the detailed sections.
From this deck: Play New creative strategy on a page
View deck
