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A vertically split slide comparing what stays the same and what is new, with yellow serif headlines over a black left half and a roller-skating photo on the right.
Summary
A two-column comparison contrasting the strategy that carries over ("What's the same") with the 2021 evolution ("What's new"), set in big yellow serif type across a split dark field.
Visual description
The slide is split down the center. The left half is solid near-black; the right half is a full-bleed photograph of young people on roller skates against a tan wall. A small all-caps utility header runs across the top (BRAND DEFINING EMPOWER left, the centered Nike swoosh with "OUR 2021 SHIFT" beneath it, STRATEGIC OVERVIEW and 2021 CREATIVE GUIDELINES labels). Each column leads with a small all-caps sans label ("WHAT'S THE SAME:" / "WHAT'S NEW:") followed by an oversized yellow serif statement: "Using our platform to inspire and elevate athletes." on the left, "Using our platform to empower Future Chasers." on the right, the yellow type overlapping the photo. A thin rule and footer (©2021 NIKE INC.) close the bottom.
Key takeaway
The parallel-construction move: two columns that start with identical phrasing and diverge only at the end, making the strategic shift instantly legible. Running the same oversized serif over both a flat color field and a photograph keeps the comparison unified while the right half adds energy.
Reuse notes
A clean template for any before/after or old-vs-new positioning slide in a strategy or brand deck. Works best when the two statements share a sentence structure so the contrast lands on a single word. The yellow-on-black is high-impact but needs a strong supporting image on the paired half.
From this deck: Our 2021 shift comparison slide
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