Preview image. Unlock full-res
A rule slide recommending Headline Layout B when space allows only one layout, shown as a New Oddballs portrait poster beside a red-X crossed don't example.
Summary
The single-layout rule: when there is room for only one layout, use Headline Layout B because it combines imagery and headline. A "New Oddballs." portrait poster shows it; a red-X marks Layout A used alone.
Visual description
White page with the standard running header and footer. A left-aligned "SINGLE LAYOUT USAGE" heading sits above body copy explaining that in single-layout situations Headline Layout B is recommended because it combines imagery and a headline. Three versions of a "New Oddballs." poster fill most of the slide: a vivid green-to-yellow gradient portrait of a person in profile with a cyan "New Oddballs." headline locked over the image, repeated at full and cropped widths. A right-hand "Don't" note shows a magenta-on-green type-only "New Possibilities" panel struck through with a bold red X.
Key takeaway
The principle that the one layout allowed to run solo is the one that already fuses headline and image, never the type-only layout. The same correct/red-X format keeps the rule visual and fast to absorb.
Reuse notes
Pairs directly with the two-up pairing slide; together they define when each headline layout may appear alone. A clean template for documenting which of two related layouts is the safe default in constrained placements like a single ad slot.
From this deck: Single layout usage rule
View deck
