What to do, right words for the right story

Summary

A "do" reference on a white/black split: a large WHAT TO DO headline on the white left, and a black right panel listing approved "New ___" words grouped by story type.

Visual description

The slide is split into a white left third and a black right two-thirds. The white side carries the standard header labels and a large black all-caps "WHAT TO DO" headline with the sub-line "PICK THE RIGHT WORDS FOR THE RIGHT STORY." A small red caveat sits low on the white side ("All 'NEW ___' headlines must be approved by legal and BA teams within the geo"). The black right panel, in white all-caps, opens "DO:" and lists three categories, each with two columns of approved words: "IF IT'S A STORY ABOUT NEW WAYS OF BEING" (New Generation, New Day, New Normal, New Heroes, New Freaks / New Role Models, New Outsiders, New Rule Makers, New Champions), "...NEW WAYS OF DOING" (New Possibilities, New Playing Fields, New Rules / New Ceilings, New Challenges, New Sports), and "...NEW WAYS OF SPEAKING" (New Activism, New Words, New Voices / New Statements, New Measurements, New Expectations). ©2021 NIKE INC. anchors the white side.

Key takeaway

Splitting the slide so the instruction lives on light and the reference content lives on dark, giving a long approved-words list its own clear zone. Grouping the words by use case ("ways of being / doing / speaking") turns a flat vocabulary list into a decision aid.

Reuse notes

A practical layout for approved-terminology, copy-bank, or do pages where readers need to scan options. The light-headline / dark-list split pairs naturally with a matching "what not to do" slide. Keep the red caveat consistent with other governance notes in the deck.