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Retail atrium mockup with a vertical "New Outsiders" column screen and a tiled LED campaign floor stretching toward the viewer.
Summary
A multi-level retail atrium mockup where the campaign runs both as a tall vertical column screen and as an LED-tiled floor of magazine-cover panels.
Visual description
Interior of a large multi-floor retail atrium with concrete ceilings, track lighting and merchandise shelving along the sides. A tall vertical screen wrapping a central structure runs a red "New" panel over a pink-lipped portrait with "OUTSIDERS." in white. The entire floor of the atrium is an illuminated LED grid of saturated campaign tiles ("New DAY.", "New VOICES", "New", and more) in cyan, red, orange and green, receding toward the viewer in perspective. The yellow serif label reads "Retail / Atrium" at left, with a yellow "WIP" badge top-right. Standard utility header along the top edge.
Key takeaway
Extending the poster system onto the floor as an LED tile grid, not just walls and windows, so the customer literally walks across the campaign. Pairing that horizontal field with one tall vertical hero column gives the space a clear anchor.
Reuse notes
A high-ambition retail/flagship application slide for showing a campaign taking over an entire architectural volume. The floor-as-canvas idea is the memorable move; reserve it for spaces grand enough to justify it. Part of the labeled retail mockup series.
From this deck: Retail atrium floor and column installation
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