Nike Empower creators color palette 75/25 split

Summary

The page that defines the core palette ratio: roughly 75% of any work should use the eight-color Empower base spectrum, with 25% reserved for a color unique to the artist.

Visual description

White background with the standard running header (Empower left, "DESIGN GUIDELINES" plus swoosh center, "COLOR" and "2021 CREATIVE GUIDELINES" right). Upper left holds a title "CREATORS COLOR PALETTE" and two paragraphs of body copy explaining the 75/25 working ratio. The lower half is a two-part band: on the left, a small square outlined with a thin crossed-diagonal placeholder labeled "25% artist color palette"; on the right, a wider band labeled "75% Empower Base Color" filled with eight equal vertical color bars (red, magenta, purple, blue, cyan, green, yellow, orange). Footer is "©2021 NIKE INC." left and "nike-empower-creative-2021" right.

Key takeaway

Expressing a flexibility rule as a literal proportional bar: the 75% spectrum and the 25% empty slot make the ratio tangible. The crossed placeholder box is a clean way to signal "artist supplies this" without inventing a value.

Reuse notes

Ideal for collaborative or co-creation brand systems where outside artists contribute but must stay mostly on-palette. The eight-color spectrum is a useful reference for any high-energy consumer palette. Pair with the approved-pairings page that follows the same logic.