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Split layout pairing a dark documentary still of two seated creators with a cyan script headline "Celebrate the Story Behind the Lens" overprinted at left.
Summary
A principle slide built over a full-bleed documentary photograph of two young women seated outdoors, with the cyan script headline "Celebrate the Story Behind the Lens" set large across the left third and a smaller video still inset at right.
Visual description
A warm, low-light photo of two creators sitting on wooden chairs in a courtyard fills the frame. Across the top runs the thin all-caps header ("BRAND DEFINING EMPOWER" left, "EMPOWERED CREATIVE NETWORK" and "FRAMEWORK" center, "2021 CREATIVE GUIDELINES" right) with a centered Nike swoosh. Over the left side, a small all-caps eyebrow "3. HOW WE ELEVATE THE EMPOWERED CREATIVE NETWORK" sits above the oversized cyan ligature-heavy serif headline "Celebrate the Story Behind the Lens." A narrower panel on the right repeats the scene as a video still with a white subtitle caption burned in. A creator handle "@sophfei" and "©2021 NIKE INC." anchor the bottom-left.
Key takeaway
The cyan curvy-serif display set straight over a desaturated photo is the deck's signature move for principle pages: one bright accent color and an expressive face do all the work. Pairing the hero still with a smaller subtitled video frame quietly signals that the content is real footage, not staged.
Reuse notes
A good template for documentary-led, behind-the-scenes, or values pages where photography carries the slide and the headline floats over it. The script display only reads on calm, lower-contrast imagery; over a busy or bright photo it would need a scrim.
From this deck: Celebrate the Story Behind the Lens
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