Sport is emotional photo collage

Summary

A photography-direction slide on a blue field that tiles four close, emotive athlete portraits across the width and overlays a yellow serif headline, "Sport is emotional."

Visual description

A royal-blue background fills the frame with the deck's small all-caps utility header ("BRAND DEFINING EMPOWER" left, "CREATIVE DIRECTION" center-left, "PHOTOGRAPHY ART DIRECTION" center-right, "2021 CREATIVE GUIDELINES" right) and a centered yellow swoosh. Four photographs sit in a loose row of varied heights: a black-and-white portrait of a person mid-shout, a warm-toned close-up of a face with hair across it, a color shot of a Team USA basketball athlete (jersey "13") in front of an American flag holding a basketball, and a close-up of a face with flushed red cheeks and pursed lips. The bottom-left carries the headline in yellow serif over two lines, "Sport is emotional.", with "©2021 NIKE INC." beneath.

Key takeaway

The mosaic of differently-cropped intimate portraits unified by a single saturated background color, with one short serif headline anchored low. The mix of black-and-white and color shots adds range without breaking the grid.

Reuse notes

A reusable layout for a photography or art-direction slide that needs to argue a tone (here, emotion and intimacy) through a wall of example imagery. The flat color field ties disparate crops together; needs strong, expressive portraits to work.