Member landscape three-column matrix

Summary

An audience-segmentation slide that splits the member base into three parallel columns, each headed by a bold all-caps "WHO WE..." statement and resolved by a single verb (CREATE, SERVE, RETAIN).

Visual description

White background with the deck's standard utility header: "BRAND DEFINING EMPOWER" left, "STRATEGIC OVERVIEW" and "BRAND STRATEGY" centered around a small black Nike swoosh, "2021 CREATIVE GUIDELINES" right, with "©2021 NIKE INC." bottom-left. A black all-caps "MEMBER LANDSCAPE" headline sits upper-left. Below, three equal columns each open with a tiny eyebrow ("1: ALL", "1: SOME", "1:1"), then a heavy two-line headline ("WHO WE WANT / HAVE / MUST KEEP"), a bold sub-label and a sentence of body copy. A small solid down-arrow separates the top half from a second verb row ("CREATE", "SERVE", "RETAIN") each with its own sub-label and explanatory sentence. Everything is black on white in a single grotesque family.

Key takeaway

The parallel three-column matrix that turns an abstract audience strategy into a scannable side-by-side: identical structure per column (eyebrow, big headline, label, body, arrow, verb) lets the reader compare segments at a glance. The down-arrow as a quiet connective between "who they are" and "what we do."

Reuse notes

A strong template for audience, persona, or segmentation slides in strategy and brand decks, or any "compare three things on the same axes" content. The rigid column symmetry only reads well when each column carries roughly equal copy; uneven text breaks the grid.