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A saturated red full-bleed slide with the cyan italic Play New wordmark filling the center and a cyan all-caps tagline beneath.
Summary
The 2021 tagline reveal: an oversized cyan "Play New" wordmark, swoosh built into the lettering, centered on a vivid red field with a one-line cyan tagline below.
Visual description
Full-bleed saturated red background. A thin cyan utility header runs across the top ("BRAND DEFINING EMPOWER" / "STRATEGIC OVERVIEW" / "2021 NARRATIVE" / "2021 CREATIVE GUIDELINES" with the Nike swoosh centered). The center is dominated by a huge italic serif-display "Play New" wordmark in bright cyan, set on two cascading lines, with a swoosh stroke flowing out of the "y" tail into the second line. At the very bottom, centered, a cyan all-caps line reads "IN 2021, NIKE WILL EMPOWER YOUTH TO PLAY NEW." Bottom-left, "©2021 NIKE INC."
Key takeaway
The aggressive red-on-cyan clash: a high-vibration complementary pairing that makes the wordmark vibrate off the page. Building the swoosh directly into the custom lettering fuses logo and tagline into one mark. One sentence anchored at the bottom is all the explanation it needs.
Reuse notes
A confident full-screen tagline or manifesto reveal for a launch moment. The vibrating color pair is intentionally loud, so use it sparingly as a hero beat, not a working page. Depends on the bespoke Play New script; a stock italic will not carry it.
From this deck: Play New tagline reveal on red
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