Empowered formula three-part equation

Summary

The "Empowered Formula" shown as a literal equation: three bold all-caps terms (Empowered Story + Authentic Storyteller + Nike Platforms) joined by oversized plus signs, each with a one-line definition.

Visual description

White background, standard utility header ("BRAND DEFINING EMPOWER" left, "CREATIVE DIRECTION / CREATIVE APPROACH" centered on the swoosh, "2021 CREATIVE GUIDELINES" right). A black "EMPOWERED FORMULA" headline sits upper-left. The middle band is laid out as an equation across three columns: "EMPOWERED STORY", "AUTHENTIC STORYTELLER" and "NIKE PLATFORMS", each a heavy two-line all-caps heading over a short lighter definition, with large black "+" signs sitting in the gaps between them. All black on white, single grotesque family, plenty of white space below. "©2021 NIKE INC." bottom-left.

Key takeaway

Literalizing a framework as a math equation: the plus signs make "these three things combine" instantly readable and memorable. Each term still gets a definition line, so the visual shorthand does not cost clarity.

Reuse notes

A neat device for any "X + Y + Z = outcome" model or recipe slide. Works best with two to four terms; more than that and the equation runs out of horizontal room. Keep the connective symbols (plus, equals, arrows) large enough to read as part of the headline layer.