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White slide with a giant headline over a four-step numbered checklist, each step a bold verb phrase paired with an explanatory line.
Summary
A four-point story checklist: a huge two-line "EMPOWER STORY CHECKLIST" headline above four numbered steps, each a bold all-caps verb phrase with a short description set to its right.
Visual description
White background, standard utility header ("BRAND DEFINING EMPOWER" left, "LANGUAGE / WHAT MAKES AN EMPOWER STORY" centered on the swoosh, "2021 CREATIVE GUIDELINES" right). The top third is an oversized black "EMPOWER STORY CHECKLIST" filling the width across two lines. Below, four rows each lead with a small index number (01-04) and a dash, then a bold all-caps phrase (HAND OVER THE MIC, AMPLIFY THE CAUSE, REIMAGINE SPORT*, INSPIRE NEW ACTION); a lighter three-line explanation sits in a second column to the right of each phrase. Even vertical rhythm, all black on white. "©2021 NIKE INC." bottom-left.
Key takeaway
The oversized headline-as-banner over a clean numbered checklist: the giant title sets the topic, and the 01-04 rows give an immediately actionable list. Splitting each step into a bold left command and a quiet right explanation keeps the verbs scannable while still carrying detail.
Reuse notes
A dependable layout for any "steps / checklist / principles" slide in a framework or process deck. The left-command / right-detail row scales to more or fewer items; the dominant headline only works when the title is short enough to set very large.
From this deck: Empower story checklist
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