Play New tagline statement on red

Summary

A pure-red statement slide where three lines of oversized black serif italic carry the entire idea: "Play New" is more than just a tagline, it is how Nike will show up and behave.

Visual description

The slide is a saturated red full bleed. A thin all-caps utility header runs across the top: "BRAND DEFINING / EMPOWER" left, "STRATEGIC OVERVIEW" center-left, the black Nike swoosh center, "BRAND STRATEGY" center-right, and "2021 CREATIVE GUIDELINES" right. The body is a single centered sentence set very large in a black high-contrast serif italic, breaking across three lines and filling the upper half of the frame. The lower half is empty red. A small "(C)2021 NIKE INC." sits in the bottom-left corner.

Key takeaway

Using one oversized serif-italic sentence on a flat saturated field to give a manifesto line the weight of a chapter. The contrast between the delicate high-contrast serif and the blunt red ground makes a simple statement feel authored and important.

Reuse notes

A strong template for a brand belief or mission statement slide inside a longer deck, or any moment you want a single sentence to act as a full-page pause. Works best when the line is genuinely quotable and the color is bold; the empty lower half is intentional breathing room, not wasted space.