Preview image. Unlock full-res
Two-column guidance slide on white, each column led by a bold all-caps headline over a paragraph, one anchored by an editorial thumbnail, one by a phone mockup.
Summary
A two-column copy slide on white: the left column "CAPTURE & TELL THE CREATOR'S STORY" sits under a Vogue article thumbnail, the right column "ALLOW CREATORS TO CELEBRATE THE WORK" under a phone mockup, each with a short paragraph of guidance.
Visual description
White ground with the thin all-caps running header and centered swoosh, and the centered condensed eyebrow "3. HOW WE ELEVATE - CELEBRATE THE STORY BEHIND THE LENS." The body splits into two even columns. Each column leads with a small content thumbnail (left: a Vogue editorial screenshot; right: an Instagram post on a phone), followed by a heavy condensed all-caps headline and a justified paragraph of running copy in a humanist sans. The two paragraphs explain crediting creators and letting them share behind-the-scenes work. "©2021 NIKE INC." anchors the bottom-left.
Key takeaway
The disciplined two-up grid: identical column structure (thumbnail, condensed headline, paragraph) makes two parallel instructions instantly scannable. Small real-world thumbnails ground each abstract directive in a concrete example without dominating the layout.
Reuse notes
A dependable layout for paired do/do-more guidance, principle pages, or any slide that needs two balanced text blocks with light visual evidence. The condensed all-caps headline carries hierarchy; reuse with consistent column widths so the parallelism holds.
From this deck: Capture & Tell the Creator's Story (two-column)
View deck
