Single-image athlete feature, Serena

Summary

A single-image feature shown responsively: a desktop web layout plus two phone screens, all built on a full-length Serena Williams portrait paired with a yellow "Play New" script panel and an editorial lede about living fearless.

Visual description

Black background, yellow "Single" label top-left. Three device mockups in a row. The desktop mock splits a yellow panel with a red "Play New" script (and tiny "ATHLETE NAME / ARTIST NAME" tags) on the left against a full-length studio portrait of Serena Williams in a white bodysuit on the right, with an eyebrow "New Day / I Never Let Fear Win" and a body paragraph ("Years ago Serena Williams decided to live fearless..."). The first phone is a "Discover" feed card with the portrait, "I NEVER LET FEAR WIN" and a "Be brave" pill plus tab bar; the second is a Nike-app article with the portrait, a red Play New lockup and the body copy. The utility header runs across the top. "©2020 NIKE INC." bottom-left.

Key takeaway

The split of a flat color "Play New" panel beside a single strong portrait, then carried into mobile as an overlaid headline and a feed card. The reusable "ATHLETE NAME / ARTIST NAME" credit tags model how to attribute both subject and creator in the same lockup.

Reuse notes

Ideal reference for featuring one hero athlete or product across web and app. The color panel beside the cut-out portrait is a flexible, repeatable hero unit. Depends on a clean full-length portrait with room for the adjacent panel.