Empowered Creative Network title (serif on black)

Summary

A near-title slide for the Empowered Creative Network, set in oversized lime-green high-contrast serif on a black field, with a green underlined link to the addendum.

Visual description

Full-bleed black background with all type in Nike-green. The running header sits at the top with "OUR ENGINE FOR CREATION" as the centered kicker under the swoosh. The center holds a two-line high-contrast serif headline, "The Empowered Creative Network", set very large. Below it a smaller all-caps grotesque line reads "A FRAMEWORK AND RESOURCE TO HELP US CREATE EMPOWERED CREATIVE." Near the bottom, centered, an underlined all-caps link reads "SEE FULL ECN PLAYBOOK IN THE ADDENDUM." Footer "©2021 NIKE INC." bottom-left.

Key takeaway

Inverting the green statement format onto black makes the same elegant serif feel like a marquee moment rather than a body slide. The single underlined link doubles as a quiet call to action without a button.

Reuse notes

Good for naming a program, framework, or initiative with weight. The green-on-black inversion is a useful way to mark the most important serif slide in a deck that otherwise uses green-on-color. Underlined text as a CTA reads best when it is the only interactive-looking element.