From / To Instagram example

Summary

A before-and-after for Instagram: a yellow "FROM" half with a baseline @nike post, against a black "TO" half with a first-person Empower takeover post, both rendered as Instagram UI mockups.

Visual description

Yellow left panel, black right panel, headers in inverse color ("BRAND DEFINING EMPOWER" left, "LANGUAGE / APPLICATION EXAMPLES" centered on the swoosh, "2021 CREATIVE GUIDELINES" right). Each half opens with an oversized "FROM" / "TO" and a small label ("MOMENT: EARTH DAY / CHANNEL: @NIKE INSTAGRAM"). The left shows a faithful Instagram post mockup, a @nike photo of a young athlete with a soccer ball and a third-person caption. The right shows the reworked post, a creator with a megaphone, written in first person ("Hi @quannah.rose here! I'm taking over...") with a #newvoices hashtag. Two annotation lines on the black side call out leading with the creator's own first-person voice and including an associated "New" hashtag. "©2021 NIKE INC." bottom-left.

Key takeaway

Completing the channel set (web, app, social) with the same from/to grammar, and using a faithful Instagram chrome mockup so the example reads as a real post. The contrast of third-person caption vs first-person takeover is the whole lesson, made visible.

Reuse notes

Third in the from/to application sequence; together the three slides show one system across every surface. Replicating native platform UI (the IG header, like count, caption) sells the realism; keep the annotations focused on the single behavioral change being taught.