Application serif section opener

Summary

A chapter opener for the Application section: a black field with an oversized yellow serif "Application" headline above a three-item channel agenda (Digital, OOH, Retail).

Visual description

Full-bleed near-black background with a thin yellow utility header ("BRAND DEFINING EMPOWER" left, swoosh centered, "2021 CREATIVE GUIDELINES" right). The upper half carries an enormous yellow serif "Application" in mixed case, a high-contrast display cut with sharp thick-thin strokes, running most of the width. Directly below, three numbered agenda items sit in a row in lighter yellow type: "01 DIGITAL", "02 OOH", "03 RETAIL". The lower half is empty black. "©2021 NIKE INC." bottom-left.

Key takeaway

The same serif-on-black opener used for other chapters, now in yellow, pairing one oversized display word with a compact numbered agenda of what the section covers. The color swap plus a preview list make each chapter break both distinctive and informative.

Reuse notes

A clean, reusable section-divider that previews its own contents: big title word plus a 01/02/03 agenda. Rotating the accent color per chapter builds wayfinding across a long deck. The display serif needs real scale and a quality cut to anchor a full-bleed slide.