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A four-up row of red poster specimens showing Nouvelle, Nouvelles, Nouveau and Nouveaux mastheads all sized to full width despite different word lengths.
Summary
A type rule: because languages produce several conjugations of "New," all mastheads should be sized to the full layout width. Four red posters show Nouvelle, Nouvelles, Nouveau and Nouveaux doing exactly that.
Visual description
White page with the standard running header and footer. A left-aligned "TRANSLATION CONJUGATIONS" heading sits above body copy explaining that many languages have multiple conjugations of "New" of varying lengths, that all "New" mastheads should be sized to the full layout width regardless, and that ascenders may crop the margins, which is acceptable. Below, four identical red poster tiles each carry a cyan serif masthead, "Nouvelle", "Nouvelles", "Nouveau", "Nouveaux", each stretched to span the full tile width with a small swoosh, "PLAY NEW" corner tags and a cyan "XXX." at the foot.
Key takeaway
The rule that the masthead always fills the full width even as the word length changes between conjugations, accepting cropped ascenders rather than shrinking the type. Showing four conjugations in a row makes the consistent sizing visible at a glance.
Reuse notes
A precise reference for handling variable-length headlines across languages in a fixed layout. The "always fill the width, let ascenders crop" approach is reusable wherever a wordmark or masthead must stay dominant despite translation length differences.
From this deck: Translation conjugations masthead spec
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