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Two side-by-side campaign posters, New Freaks over a magenta portrait and New Oddballs over a yellow-green portrait, each with a Play New corner lockup.
Summary
A two-up poster comparison that applies the "New ___" headline lockup over heavily color-graded athlete portraits, one in magenta-green, one in yellow-green.
Visual description
The frame is split into two vertical posters with slivers of adjacent panels at the edges. The left poster has a duotone magenta-and-green portrait of a figure pulling at their hair, overprinted with an italic serif "New" and bold all-caps "FREAKS." plus pink hoop earrings as a color accent. The right poster shows a portrait under intense yellow-to-red gradient lighting, overprinted with a cyan italic "New" and all-caps "ODDBALLS." Both carry a small "PLAY NEW" lockup with the swoosh in a bottom corner. Color is fully pushed: each portrait is recolored into the campaign palette rather than left natural.
Key takeaway
Recoloring real portraits into the brand palette so photography and graphics read as one system. The mixed-case lockup (loose italic serif "New" over tight all-caps modifier) gives each poster a headline that is loud but consistent.
Reuse notes
Good template for a poster or OOH pair where the format stays fixed and only subject and word change. Best for bold youth and sport brands; the aggressive recolor will not suit categories that need natural skin tones.
From this deck: New Freaks and New Oddballs poster pair
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