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A yellow/black split showing a "FROM" baseline web layout beside a "TO" reworked Empower version, with annotation callouts.
Summary
A before-and-after application example: a yellow "FROM" half holding a baseline Nike.com feature mockup, against a black "TO" half holding the reworked Empower version, both annotated.
Visual description
The frame is split into a yellow left panel and a black right panel, headers in inverse color ("BRAND DEFINING EMPOWER" left, "LANGUAGE / APPLICATION EXAMPLES" centered on the swoosh, "2021 CREATIVE GUIDELINES" right). Each half opens with an oversized word, black "FROM" on yellow and yellow "TO" on black, with a small label beneath ("MOMENT: INTERNATIONAL WOMEN'S DAY / CHANNEL: .COM"). Below sits a web-page mockup: the left shows a Team USA basketball feature ("You Can't Stop Loyalty"), the right shows the redesigned "New Day" version with a Serena Williams editorial layout and a "Play New" graphic. Short annotation lines on the black side call out the eyebrow, the provocative quote, and the subline. "©2021 NIKE INC." bottom-left.
Key takeaway
The from/to color split applied to real product mockups: the same channel shown before and after, with terse annotations pointing at the specific moves that changed. It makes an abstract guideline concrete by showing the system on an actual page.
Reuse notes
Ideal for redesign, migration, or guideline decks that need to prove a system by example. The labeled annotations are what teach, so keep them short and pinned to the exact element. Requires clean, legible mockups, since the screenshots carry the lower two-thirds of the slide.
From this deck: From / To web feature example
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