Short Format article page, mobile

Summary

The mobile counterpart of the short-format artist article, presented as a row of tall phone screens reflowing the portrait hero, brief lede and supporting images into one column.

Visual description

Black background, yellow utility header, and a yellow "Short Format Mobile" label upper-left. Four tall mobile screens sit side by side. The first carries the Nike app bar, a "New Role Models / I Look Up To Me" headline, and the portrait of the person in oversized yellow round glasses with a red "Play New" lockup overlaid. The next screens stack the short lede ("This Portland-based artist uses sport as his subject and only answers to himself."), a pull-quote, single full-width portraits including a color-saturated face shot, a "Join Us" button and a "New Voices" thumbnail list. "CREATIVE DIRECTION INTERNAL USE ONLY" sits top-right.

Key takeaway

The compact mobile reflow of the short-format template: a single bold portrait hero with the lockup, a one-line lede, then full-width images. It shows how to keep impact at phone width without the length of a full editorial scroll.

Reuse notes

The mobile half of the short-format spec; present beside its desktop twin. A clean model for a brief mobile profile or feature. The full-bleed portrait with overlaid lockup is the load-bearing move and depends on a genuinely strong image.