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Cyan slide with a colossal black "Empowered Creative Principles" headline over three numbered principle columns, each a bold heading with a short bullet list.
Summary
A three-principle framework: a giant black "EMPOWERED CREATIVE PRINCIPLES" headline filling the top of a cyan slide, over three numbered columns naming and explaining each principle.
Visual description
Bright cyan background with a black utility header ("BRAND DEFINING EMPOWER" left, "EMPOWERED CREATIVE NETWORK / FRAMEWORK" centered on the swoosh, "2021 CREATIVE GUIDELINES" right). The upper two-thirds is an enormous black all-caps "EMPOWERED / CREATIVE / PRINCIPLES" set across three lines, nearly edge to edge. Below it, three columns each open with a small index and eyebrow ("01 HOW WE BUILD THE NETWORK", "02 HOW WE WORK WITH THE NETWORK", "03 HOW WE ELEVATE THE NETWORK"), a bold two-line principle name (HERO AUTHENTIC STORYTELLERS, EMBRACE TRUE CO-CREATION, CELEBRATE THE STORY BEHIND THE LENS) and a short list of supporting lines. All black on cyan, single grotesque family. "©2021 NIKE INC." bottom-left.
Key takeaway
Pairing a dominant full-width headline with a three-column principle breakdown beneath: the headline announces the section loudly while the columns deliver the substance in a parallel, scannable grid. The eyebrow-then-name-then-bullets structure repeats cleanly across all three.
Reuse notes
A workhorse layout for "our three principles / pillars / values" slides. The big headline needs a short title to set this large; the three columns want balanced copy so the grid stays even. Swapping the field color ties it to a color-coded chapter system.
From this deck: Empowered creative principles three-column
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