Digital framing formats overview

Summary

An at-a-glance menu of the three digital framing formats, shown side by side on black: Horizontal, Grid (with a Grid Carousel variant) and Contact Sheet, each demonstrated by a stacked column of small campaign mockups.

Visual description

Black background. Three columns each headed by a yellow serif-display label: "Horizontal", "Grid", "Contact Sheet". Under each header sits a vertical stack of small color thumbnails of campaign layouts, full of athlete photography, bright red and yellow "Play New" script lockups, and grids of portraits. The center column adds a second sub-label, "Grid Carousel", with two more thumbnails. The thumbnails span saturated reds, yellows, blues and greens against the black ground. The usual utility header runs across the top ("BRAND DEFINING / EMPOWER", "APPLICATION", swoosh, "DIGITAL", "2021 CREATIVE / GUIDELINES"). "©2021 NIKE INC." bottom-left.

Key takeaway

Opening a sub-section with a single contents-style slide that previews every format as a thumbnail column, so the reader sees the whole system before the detail pages. Yellow labels on black make the categories pop without competing with the colorful mockups.

Reuse notes

A useful "map of what's coming" slide for any guidelines chapter with several layout variants. The thumbnail columns work as live navigation; keep the mockups small and consistent in width so the three formats read as parallel choices.