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A white "Color Don'ts" page with a four-up row of prohibited color examples, each struck through with a large red X.
Summary
The negative rules for color: a four-up grid of forbidden practices, each shown as a small example image with a big red X drawn over it.
Visual description
White background, standard running header with centered swoosh. A very large left-aligned all-caps headline reads "COLOR DONT'S" followed by a red "X". Underneath sit four square example panels in a row, each with a bold "Don't" lead-in caption above it: "Don't add your own colors to the palette for campaign graphics" (a rainbow color-block grid), "Don't use color influenced by product" (a sneaker close-up with an orange eyedropper circle), "Don't eyedrop colors from content" (a portrait with a green eyedropper circle), and "Don't use colors out of their pairings" (a yellow/purple "New" stack). Each panel is crossed out by a thick red diagonal X. Footer: "©2021 NIKE INC." left, "nike-empower-creative-2021" right.
Key takeaway
The red-X-over-thumbnail pattern: showing the wrong result and physically negating it is faster to parse than a written prohibition. Pairing each don't with a concrete failure mode (eyedropping, product-influenced color) makes the rule memorable.
Reuse notes
A reusable "don'ts" layout for any guideline section. Keep the X consistent and the examples real so the prohibition is unambiguous. Best placed right after the positive palette pages so the contrast is immediate.
From this deck: Nike Empower color don'ts with red X overlays
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