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A white guides page for Headline Layout B with five cyan-outlined black ratio panels, diagonal center guides, and a bulleted list of anchoring rules.
Summary
The technical guides for Headline Layout B: five black ratio panels with cyan guide borders and diagonal center crosses, plus a bulleted list of anchoring and sizing rules.
Visual description
White background, standard running header and "HEADLINE LAYOUT B / GUIDES" label at left. The five ratio panels (4X2, 3X2 top; 2X2, 3X4, 2X3 below) are black with bright cyan guide outlines and thin magenta diagonal lines crossing each panel to mark center. Each shows a white italic "New" masthead over a white condensed "XXX." placeholder modifier, with small swoosh and "PLAY NEW" markers. The right-hand bullets state the rules: margin equals 2.5% of canvas height; masthead is center-aligned; Play New anchors to the bottom-right corner; swoosh anchors to the bottom-left corner; modifier typography is sized to 75% of the masthead x-height in English. Footer: "©2021 NIKE INC." left, "nike-empower-creative-2021" right.
Key takeaway
The matching technical-guide treatment to Layout A, but with the rules that differ for an image-based lockup (corner-anchored swoosh and Play New, centered masthead). Diagonal center guides are a quick way to show alignment intent on every ratio.
Reuse notes
Keep this page visually identical to the Layout A guides so the only readable difference is the rule set; that parallelism is what makes a two-layout system learnable. The corner-anchoring rules are specific to type-over-image; carry them only where photography is involved.
From this deck: Nike Empower Headline Layout B guides
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