Nike Empower Headline Layout A guides

Summary

The technical guides for Headline Layout A: the same five aspect ratios rendered as black panels with cyan guide borders, paired with a bulleted list of construction rules.

Visual description

White background, standard running header and "HEADLINE LAYOUT A / GUIDES" label at left. The five ratio panels (4X2, 3X2 in the top row; 2X2, 3X4, 2X3 below) are now black, each framed by a bright cyan guide outline, with a white italic "New" masthead top and a white condensed "XXX." placeholder modifier at the base and a small swoosh and "PLAY NEW" markers. A right-hand column lists the rules as hanging bullets: margin equals 2.5% of canvas height; masthead is top-anchored and center-aligned, spanning the canvas width where possible; headline copy is bottom-anchored and center-aligned; subhead aligns to either side of the lockup; swoosh is center-aligned beneath; modifier typography is sized to 75% of the masthead x-height. Footer: "©2021 NIKE INC." left, "nike-empower-creative-2021" right.

Key takeaway

Re-using the exact example panels from the prior page but swapping live copy for "XXX." placeholders and adding cyan guide rails, so the construction logic shows without the distraction of real words. The hanging-bullet rule list keeps specs scannable.

Reuse notes

A model page for the "how it's built" half of a type or layout spec. The black panel plus cyan-rail plus XXX-placeholder convention reads as a clear technical mode; keep it consistent across every layout in the system. Pair with the matching example page that shows the same ratios filled.