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A white guides page showing Headline Layout A with the signifier copy anchored to the margins, demonstrated across five cyan-outlined black ratio panels.
Summary
A second Headline Layout A guides page showing an alternate where the signifier copy is pushed to the margins to free up space for other typography.
Visual description
White background, standard running header and "HEADLINE LAYOUT A / GUIDES" label at left. The same five black ratio panels (4X2, 3X2 across the top; 2X2, 3X4, 2X3 below), each with a cyan guide outline, white italic "New" masthead and white condensed "XXX." placeholder modifier. A short right-hand note reads that the signifier copy can alternately be anchored to the margins to create more space for other typography; in these panels the small "PLAY NEW" signifier markers sit at the left and right edges rather than centered. Footer: "©2021 NIKE INC." left, "nike-empower-creative-2021" right.
Key takeaway
Documenting an alternate placement of one small element (the signifier) as its own page, so the system stays flexible without becoming ambiguous. The repeated black/cyan/XXX template makes the single variation easy to spot against the default.
Reuse notes
Useful when a layout system needs sanctioned variants rather than one rigid rule. Keep the technical guide style identical to the base page so only the changed element reads as different. Best used in sequence right after the standard guides page.
From this deck: Nike Empower Headline Layout A signifier anchoring
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